Decathlon Mundolsheim
A new strategic step
As a freelance digital communications manager, I had the privilege of working with Décathlon on an ambitious project: orchestrating the move from Vendenheim to Mundolsheim. This challenge went far beyond a simple move. It's about turning this relocation into an opportunity to redefine the shop's identity and create a deep connection with our target audience. The campaign is based on a bold approach, combining community engagement and digital innovation to make this transition memorable and positive.
The message
Your Decathlon is innovating, and it's happening at 495m
The concept
One month, one sport, one Innovation
The customer experience
An in-store digital experience
Decathlon Mundolsheim
A story at the heart of thecustomer experience
The strategy I have developed focuses on three main areas. Firstly, to alert the local community through hard-hitting and inclusive communication, highlighting the geographical proximity between the two sites. Secondly, to unveil a new brand identity that reflects Décathlon's values of modernity and conviviality, thanks to attractive visuals and partnerships with local influencers. Finally, to offer an immersive customer experience from the opening of the new shop, combining technological innovations and participative workshops to strengthen brand loyalty.
Decathlon Mundolsheim
A unifying, high-impact campaign
Key elements of the campaign include a fun run linking the two sites, the showcasing of sporting innovations in the shop, and multi-channel communication before and after the opening. Through a coherent and engaging narrative, each action aims to forge a lasting bond with generations X and Y, our main targets. As strategist, my role has been to ensure that every stage, from conception to execution, reflects the dynamic and visionary spirit of Décathlon Mundolsheim.
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