Communication strategy
Diagnosis | Editorial strategy | Brand identity | Communication plan
Looking for a communications guideline? I can help you with your one-off or long-term projects by providing you with strategic recommendations.
Successful companies are consistent, which is why my aim is to coordinate your actions through an authentic brand identity, a well thought-out communications strategy and a detailed communications plan.
To meet your challenges, my mission is rigorous: diagnosis, analysis of your environment and your objectives in order to develop creative concepts tailored to your needs.
Internal diagnosis
The internal diagnosis enables you to identify your company's strengths and weaknesses from a marketing point of view in relation to competitors operating in the same sector.
This requires an understanding of your resources (material, human, budgetary, time) in order to design a realistic strategy tailored to your business.
The ultimate aim of the process is to put in place an effective strategy to face up to the competition, capitalise on its competitive advantages and be competitive in the marketplace.
Brand identity
Brand identity is the cornerstone of your communication and the reflection of your corporate image.
I'll help you build this identity by drawing up a brand platform, a document that will enable you to tell your story, position your messages and ensure the consistency of all the marketing, communication and press relations actions that flow from it.
We'll focus on 7 key points to help you create your brand platform: history, skills, positioning, messages, mission, values and visual identity.
Definition of targets and objectives
To implement the right communication strategy and tools, I can help you define :
Your communication objectives: boosting your profile, attracting more visitors to your website, asserting or transforming your brand image, recruiting talent or developing your sales.
Your communication targets: persona, buying path and decision-making process, ways of obtaining information and the media your targets consume.
Communication plan
After assessing your existing messages and communication tools in the light of your objectives, your communication targets and your budget, we draw up :
Your editorial strategy: a reference document for your company's communications, it brings together all the information needed to draw up a communications plan and the actions to be taken in the short, medium and even long term.
Your communication plan: together, we'll draw up a plan for communicating and disseminating your messages through the most appropriate and effective channels.
English (UK) 
Français 