Community management
Strategy | Copywriting | Planning | Community management
Do you have objectives in terms of awareness, engagement or loyalty? Together, we can build a relevant social media strategy and organise the day-to-day management of your social networks.
As a digital communications specialist, I can help you develop your visibility and your reputation on the web. I'll take charge of managing your company's social networks and run your business pages strategically and regularly.
Strengthen your brand image and increase your audience with good management of your social networks.
Strategy
Social Media
Together, we are creating an editorial style guide to maintain the consistency and coherence of your brand message:
- What tone and style will you use in your publications?
- What messages do you want to get across? Not to convey?
- How often?
- What vocabulary will you use? Or ban?
- How are you going to format it?
Good management of social networks starts with knowing and understanding your targets: their profile, their motivations and obstacles, their interests and their web experience. The objective? To understand how build relationships and retain their interest for your business.
To ensure your visibility and engage your visitors, it is important to define the time slot and frequency with which you publish your content. We'll work with you to define these parameters, which can vary from one business sector to another.
The editorial line determines the overall appearance of your social networks. It brings your brand to life. It brings uniqueness and allows you to stand out from the crowd :
- Sharing captivating, high-impact content
- Consistency with your graphic identity
- Choosing the right formats for different social networks
- Brand speeches
- Use of qualified hashtags
A well thought-out calendar for optimum management of your social accounts. We organise your publications by anticipating your highlights and your eventsYou'll also be able to provide information about your business (key dates, sales promotions, key events, etc.).
To build loyalty within your brand community, you need to gradually establish a climate of trust and closeness with your audience.Moderation defines how we respond to comments and messages from Internet users, whether positive or undesirable.
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